Love the Mall, Love the Earth – Inside Indonesia, 2012

“Shoppers at an ostensibly eco-friendly mall may assume they are automatically eco-friendly too: they can love nature and continue to engage in consumption without thinking of the consequences. Nature itself becomes a product to be consumed: it provides a pleasant atmosphere in which to relax and have fun. Where environmentalism should involve a concern for the effects of deforestation, mining and over-fishing, in the context of the ‘green’ mall, environmentalism becomes equated with the ability to enjoy and appreciate picturesque lawns and artificial trees. “‘Eco’ means that you can enjoy clean, fresh air and nature’, the marketing agent at the Bogor Nirwana Residence informed me. Environmentalism just became a lot more comfortable, but will this variety be harmful in the long run?”

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